Creative Review unleashes some experimental packaging for their latest magazine. More exciting than a brown envelope.
“CR subscribers will notice something unusual about their CR package this month when it arrives on their doormats”
I certainly did, it arrived in several pieces on my doormat.
Apparently this is Creative Review’s attempt to provide a filing system for their Monograph booklets that come free with the CR mag every month.
One could blame the Royal Mail for this but personally I think they’ve excelled themselves in managing to deliver something at all! Actually I am going to blame the Royal Mail because my Snow Leopard DVD arrived today and looks like it was also dropped under a bus.
I can’t be too harsh on CR because this is a very creative idea and I had fun trying to build it. It’s succeeded in making me find all the Monograph booklets I left lying around the office.
Putting the Pieces Together
First attempt at building it didn’t go very well. I think there were too many tabs, and the instructions were IKEA-esque. But with respect to CR it did eventually stand up by itself!
See what it should have looked like at Creative Review
4 Comments
Ryan S. Young
Just had a similar experience trying to build the case. I like the diy aspect ∫This months monograph is a good one too, just wish it had a bit more in it.The headline font you’re started using at the top of the post is criminal btw!
David Bushell
Haha! It’s Optima, I think it’s quite nice! What’s your beef?! I might try something else actually haven’t had much time to experiment.
Will Anderson
Hey David – good on you for persevering! Creative packaging pushing boundaries, particularly those of Royal Mail – will do better next time.
David Bushell
Hey Will, I think it’s very successful despite a bit of crushing. I wonder how many sales CR makes via subscription vs of-the-shelf? The later always seem to be in perfect condition. It must be those early morning postmen!Keep up the good work!
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