Blog (page 33)

Why I’ll never be out of a job

The 15th Annual Webby Awards winners were announced today. Now, I’m not one to be cynical (and I’ve pledged to avoid negativity) but I’m completely perplexed at some of the design related choices. Many of the awards are purely content based which I’m not interested in, but this won Best Navigation/Structure: The Webby Awards winner for Best […]

Design and enjoy it

I design websites all day which means I’m one click away from the design community. Participation is rewarding but exposure can be difficult to control. On a good day it leads to inspiration that keeps me up at night in awe. Other times I’m left feeling like a mighty small fish. At worst I develop a […]

Simplicity and Sexy Buttons

I’ve mentioned simplicity a few times before but I thought I’d expand on this concept within web design as it’s such a fundamental part of my process. Simplicity in Aesthetics Although aesthetics are perhaps the least important aspect of website design they are initially the most noticeable, at least for demonstration purposes. Let’s consider four submit buttons: The first is […]

SEO is Killing Website Design

Misguided “Search Engine Optimisation” is the harbinger of a website disaster, and after the ‘sensationalist’ headline above, I’ll do my best to explain why. The Logic of a Good Search Result Websites should be optimised for search engines but you have to remember one important fact. Search engines care about delivering good results to their users. Users can very quickly […]

Launching xheight

As most people know I don’t do things by half and taking on ambitious projects is generally how I role these days. (Not Sunday though, I refused to take things serious on Sunday.) Last week I launched as a blog for many more designers than just myself to discuss the theory of design from experience […]

Three Months In

I find it hard to believe we’re already (ok, almost) in April. 2011 in web design for me has kicked off with a BOOM! If I do say so myself. I’m no longer interested in just designing websites for clients and clients’ clients. I’m doing all that, and I’m pushing it further; looking for opportunities to use […]

Designing MyLifeListed

Today I’m excited to see MyLifeListed launch! We’ve been very busy at Base Creative designing & developing the site. We’re glad to be part of such an exciting project. See for yourself: I’m going to write a more in-depth article on the design process of MyLifeListed but since this is probably my favourite design project to date, here’s a […]